About Scale Up Growth Partners
Purpose
Grow Remarkable – helping CEOs and leaders turn their business dreams into reality!
Values: What Makes Us Who We Are
These are the values that guide our business and our brand. As our company continues to evolve and grow, these four values remain constant. They guide what we do, why we create and who we hire.

1. We deliver what we promise.

2. We are Open and Vulnerable.

3. We Show Respect for Everyone.

4. Grow Big, but Act Small.

5. Forever Learning.

6. We enjoy the ride.

CORE VALUES = WORDS = CONVERSATIONS = DECISIONS = ACTIONS = RESULTS
Like what we stand for? Make this your everyday. Our team’s great, but we’ve got room for one more if you’re interested.
Do I or my company need a Mentor/Coach/Growth Advisor? – “Everybody Needs a Coach”
Everybody needs a coach
– Eric Schmidt, Chairman of Alphabet and former CEO of Google.
“Great coaches lie awake at night thinking about how to make you better. They relish creating an environment where you get more out of yourself. Coaches are like great artists getting the stroke exactly right on a painting. They are painting relationships. Most people don’t spend a lot of time thinking about how they are going to make someone else better. But that’s what coaches do.” – Ronnie Lott describing Bill Campbell, Coach to Apple and Google leadership teams, amongst many others.
Meet our Founder, CEO & Chief Advisor
Jonathan Herps
Jonathan is the founder and CEO of Scale Up Growth Partners which was recently shortlisted as one of the Top 10 Leadership Development Training/Coaching Companies in APAC 2020 by HR Tech Outlook.
Jonathan has 35+ years’ business and leadership experience in Australia and Internationally in the capacity of Founder, Managing Director, Business Adviser, Non-Executive Director, Advisory Board Chair, CEO & Senior Executive. I understand your situation because I have been in your situation. It can be lonely at the top and for the leaders I work with, they know that I’ve got their back.
He is a strategic advisor and coach to CEOs and executive teams across Australia, Asia and the Middle East. He brings to the table the IP, frameworks & tools of world-leading business thinkers such as Verne Harnish (Scaling Up & the Rockefeller Habits), Jim Collins (Good to Great), Brad Smart (Topgrading), Patrick Lencioni (Five Dysfunctions of a Team), Patrick Thean (Rhythm Systems), Ismail Salim (Exponential Organisations), Kaihan Krippendorff (Outthink the Competition).

Jonathan’s experience includes:
- Non-Executive Director, IVCM Australia
- Certified Rhythm Systems Coach
- Gazelles Scaling Up Coach for 5 years
- CEO, Australia Gulf Council & Australian Arab Chamber of Commerce & Industry
- Executive Director (CEO), Abu Dhabi Capital
- Principal Investment Advisor to eldest son of the Ruler of Abu Dhabi
- Non-Executive Director, Dome Gold Mines
- Founder/Managing Director, Alumni Trust
- Senior Executive, Lend Lease Corporation, EDS, Commonwealth Bank of Australia
- Squadron Commander, Australian Army Reserve
He is committed to giving back and has held the following pro bono roles:
- Advisory Board Chair, Dignity
- Trustee – MV Krait Project, National Maritime Museum
- Director, Sunrise Children’s Villages
- Member Citizens Committee, Sydney Legacy
He holds an LLB and MBA from Bond University. He is a Fellow of the Australian Institute of Company Directors, Fellow of the Royal Institution of Chartered Surveyors, and Fellow of Financial Services Institute of Australia. He is currently close to completing the Master of Business Dynamics through the growth Institute. He averages professional development hours per year 300+.
Meet our Team
Shanna Brough
Scale Up Growth Partners is proud to have Shanna onboard as Content Manager.
Shanna produces and publishes content as well as formulates strategies in this area. She also ensures brand consistency and manages the business’s overall marketing efforts.
Shanna has 35+ years of experience in Australia and abroad, working in a career that has encompassed graphic design, marketing, public relations and event planning, including her own freelance graphic design company.
Her experience extends across various industries as well as company sizes, from businesses and organisations having 10 employees to hundreds of staff. Shanna has a passion for assisting businesses to grow and succeed as well as a keen interest in the principles of leadership.
Shanna is originally from the US, but Australia has been her home since 1998.

Contact us today
“*” indicates required fields
What our CEO clients are saying
Jonathan is a regular guest speaker and panel moderator at our E-Lead events, delivering powerful insights on leadership and purpose. Jonathan shares his inspirational story in highly interactive and insightful workshops where his knowledge and guidance open fresh and valuable perspectives for all participants. As part of Scale Up Growth Partners monthly Mastermind group, I have experienced first-hand the implementation of Jonathan’s proven framework and disciplines from his years of practical expertise. He is what I would call a master in his field and would recommend Jonathan to entrepreneurial business leaders and their executive teams who want to successfully scale their business and accelerate growth.
Shahid MajeedCEO, E-LEAD GlobalI joined Jonathan’s mastermind in 2022. Jonathan is a lifelong student of entrepreneurial success, Jonathan is a master communicator and can succinctly explain the scale up concepts. I had many ‘Aha’ moments. More, as a founder and CEO I always have more questions than answers. The complexities in managing up, down, sideways, internally, externally is a constant challenge. Straight talk from Jonathan was gold when I needed someone to get me out of my own head. Working with Jonathan means I now make better decisions which in my role is critical and my ultimate value to the business.
Jon HuiGroup CEO, Eco Easy GroupThank you Jonathan. I’m very grateful for your contribution to me and my leadership team over the past few years. We set ourselves a goal that was based on a 3 year vivid vision that you helped me with – about 18 months ago, which set an ambitious goal around a bunch of key things in our business. I am pleased to say that becoming certified as a great place to work in all 5 countries we operate in APAC – Australia, NZ, China, HK & Singapore has been well and truly achieved as we reached that in less than half the time frame.
Mike MorganSenior Vice President & Managing Director APAC at InsightJonathan’s distinctive style of engagement has improved my thinking and spurred me on to do things so much quicker in scaling up my business.He’s easy to talk to, completely understands the challenges of business and has introduced me to a strong network of entrepreneurs in a similar position. Jonathan has a flexible and professional, yet firm approach. His frameworks, level of thinking and enormous experience is invaluable.
Nick GrandeManaging Director,Grande Drill and BlastJonathan is a genuine, experienced business coach that has truly transformed my business in less than a year. Every session contains little nuggets of gold that continuously inspire me to refine the way I think about my business in combination with my personal life, enabling me to level up and achieve my dream life. The tailored 1:1 experience has been further complimented by the 10x Mastermind which provides an actionable success blueprint and connections to an like-minded peer group of incredible entrepreneurs that I can rely on for robust feedback at any hour of the day or night.
Simone RyanManaging Director at SNH ConsultingI’ve found working with Jonathan that he is highly professional and really knows his stuff. The concepts and the way in which he delivers them are easy to implement and life changing. Jonathan’s superpower is to challenge the norm. He has a unique way of looking at business from a macro down to a micro level, quickly identifying clear, actionable and successful outcomes. He is highly personable, non-judgemental and a real pleasure to work with. I would have no hesitation in recommending Jonathan as a coach in tandem with his monthly mastermind group.
Christopher MurrayDirector – Aurora Capital AustraliaOur team has never been more aligned and focused – after just one workshop with Jonathan
Sam AloschiHead of Site, Coles Retail Ready Operations AustraliaJonathan has delivered tremendous value in a short period of time to my business. He has years of practical experience in the tools and frameworks that he coaches. This combined with his enthusiasm and commitment make him a valued long-term strategic partner.
Lachy GrayCo-founder & Head of Product, YarnoIt has been great to be part of the Mastermind group. Jonathan has a wealth of knowledge that many business owners can benefit from. I enjoy his practical approach and support.
Oksana KoriakovaFounder & CEO, Impero GroupJonathan and Scaling Up Advisers added real value to our company by quickly aligning our team toward a real agreed purpose and helped us to refine our long term goals. Critical for My Local Foodie he gave us the tools to uncover and focus on our imperative quarterly priorities to enable us to gain the momentum we need to grow.
Glen HarrisGeneral Manager, My Local FoodieThe secret to success is that there really are no secrets. However, there is certainly a framework and Jonathan has spent a lifetime studying just this. Not only can Jonathan help you build the right team, but he will also keep you honest on the journey from strategy to execution – ensuring you build healthy and repeatable rhythms to profitably scale your business. Along the way, he is sure to become an insightful colleague, an experienced ear and cohort you can depend on when you most need sage counsel. I’d cheerfully recommend his team to yours.”
Andre WyzenbeekManaging Director, John Morris ScientificJonathan is forward-thinking, intrepid and has a willingness to take calculated risks. He has a bias toward thoughtful action. He is strategic yet tactical – he has a vision and is able to execute. He is decisive yet inclusive. In all situations, Jonathan has exceeded my expectations.
Hon. Michael YabsleyChairman, Australia Gulf Council, ex NSW Minister of State for State Development, Tourism & Corrective Services, ex Federal Treasurer of Liberal Party of AustraliaIn my career, I have dealt with and/or done business with a considerable number of persons … Many were ordinary, some were good, but only a few were truly excellent; Jonathan Herps is one of these few truly excellent people. He is a very enthusiastic, extremely articulate, numerate and truly dedicated professional. He is an excellent team player and a first rate business man of the highest standing.
Chris SlimsFormer CEO of Aldar Properties and Naseej BSCIn every case, Jonathan met his Highness’ expectation of exemplary ethical behaviour and world-class business standards.
Eyhab JumeanChief Executive Officer, Abu Dhabi Capital and SBK HoldingsJonathan is both grounded and visionary with an energy that provides those around him with inspiration and confidence. He has a naturally innovative “DNA” which is highly complementary to his strategic development capabilities. One can be assured of timely and well-rounded delivery from him together with superb relationship management skills.
Nicola PeroCEOJonathan is a regular speaker and panel participant in our conferences in the Middle East, Saudi Arabia and Asia. His inputs to these sessions are always highly intellectual, visionary and thought-provoking – which is no surprise that he is widely and highly respected within the industry.
Saudin Dungog-NoddingsConferences Manager – Cityscape, IIR Middle East