About Scale Up Growth

Our Goal

Our goal is to help Founders & CEOs to confidently build a “Finished Business” – a Commercial, Profitable Enterprise that can Work Without Them.

Our Story

Scale Up Growth was founded by entrepreneur, founder/CEO & coach Jonathan Herps.

Through his work, he’s learned that no matter the culture, economy or industry, people who aspire to lead fast-growing companies meet the same challenges and struggles – and they need tried-&-tested strategies, practical tools & techniques to quickly scale up, sustain their growth and to enjoy themselves along the way.

We know that whatever we do together has to be easy to implement, or it simply won’t get done.

Most business or CEO Coaching focuses only on scaling the business. We do things differently and help you scale three areas concurrently. You, your leadership, and the business. You must optimise all three areas to reach your full potential.

This is the heart of the work at Scale Up Growth.

Our Purpose

Grow Remarkable – helping Founders / CEOs and leaders turn their business dreams into reality!

Values: What Makes Us Who We Are


These are the values that guide our business and our brand. As our company continues to evolve and grow, these four values remain constant. They guide what we do, why we create and who we hire.

We Care

We’ve got our clients and our teams back – We Care & go the second mile. We figure it out—or figure out who can. We believe in doing more than is expected. We say it like it is! We hold ourselves and others accountable.

We’re Passionate About Making A Difference

We always understand what matters to clients. We are always energetic about helping clients realise their dreams. We always create results that compel clients to come back again and again.

We Tell It Like It Is

We believe that life is simpler when things are transparent. This seems like common sense but it’s not, and we have very little patience for things that claim to be much more – or different – than they really are.


It is not the big that beat the small, but the fast that beat the slow. We prioritise speed, focusing on the 20% of effort that will drive 80% of the results. Build a world-class team of people who get stuff done – and who systematise and automate wherever possible. Done is better than perfect.

Forever Learning.

We own your craft & master it. We never stop learning and improving. We find a better way!

Have FUN

Life is short – enjoy the journey. Enjoy the process and celebrate the wins along the way. Be sure to stop to smell the roses.

Care for the community – 1% Pledge

We invite you to join the movement and pledge 1% of equity, profit, time and/or product to make a difference in the world. It’s a small commitment today that can make a huge impact tomorrow. https://pledge1percent.org/

Like what we stand for? Make this your everyday. Our team’s great, but we’ve got room for one more if you’re interested.

Meet our Founder, CEO & Chief Advisor

Jonathan Herps

Jonathan is the founder and CEO of Scale Up Growth which was recently shortlisted as one of the Top 10 Leadership Development Training/Coaching Companies in APAC 2020 by HR Tech Outlook.

Jonathan has 35+ years’ business and leadership experience in Australia and Internationally in the capacity of Founder, Managing Director, Business Adviser, Non-Executive Director, Advisory Board Chair, CEO & Senior Executive.

“I understand your situation because I have been in your situation. It can be lonely at the top and for the leaders I work with, they know that I’ve got their back.”

He is a strategic advisor and coach to CEOs and executive teams across Australia, Asia and the Middle East.

He brings to the table the IP, frameworks & tools of world-leading business thinkers such as Gino Wickman (EOS), Verne Harnish (Scaling Up & the Rockefeller Habits), Jim Collins (Good to Great), Brad Smart (Topgrading), Patrick Lencioni (Five Dysfunctions of a Team), Patrick Thean (Rhythm Systems), Ismail Salim (Exponential Organisations), Kaihan Krippendorff (Outthink the Competition).

Jonathan’s experience includes:

  • Scale Up Growth, Founder & CEO
  • IVCM Australia, Non-Executive Director
  • Certified Scaling Up Coach
  • Certified Gazelles International Coach
  • Certified Rhythm Systems Coach
  • Australia Gulf Council & Australian Arab Chamber of Commerce & Industry, CEO
  • Abu Dhabi Capital, Executive Director (CEO)
  • Principal Investment Advisor to eldest son of the Ruler of Abu Dhabi
  • Dome Gold Mines, Non-Executive Director
  • Alumni Trust, Founder/Managing Director
  • Lend Lease Corporation, EDS, Commonwealth Bank of Australia – Senior Executive
  • Australian Army & Reserve, Squadron Commander – Armoured Reconnaissance

He is committed to giving back and has held the following pro bono roles:

  • Inala – supporting individuals with disability, Charity Committee Member
  • Dignity – Supporting people on crisis and at risk of or experiencing homelessness, Advisory Board Chair
  • MV Krait Project, National Maritime Museum, Trustee
  • Sunrise Children’s Villages, Strategy & Fundraising Adviser (full-time volunteer)
  • Sydney Legacy, Citizens Committee Member


  • Master of Business Dynamics.
  • Bachelor of Laws and MBA from Bond University.
  • Fellow of the Australian Institute of Company Directors
  • Fellow of the Royal Institution of Chartered Surveyors
  • Fellow of Financial Services Institute of Australia.

Do I or my company need a Mentor/Coach/Growth Advisor? - “Everybody Needs a Coach”

Everybody needs a coach
– Eric Schmidt, Chairman of Alphabet and former CEO of Google.

“Great coaches lie awake at night thinking about how to make you better. They relish creating an environment where you get more out of yourself. Coaches are like great artists getting the stroke exactly right on a painting. They are painting relationships. Most people don’t spend a lot of time thinking about how they are going to make someone else better. But that’s what coaches do.” – Ronnie Lott describing Bill Campbell, Coach to Apple and Google leadership teams, amongst many others.

What our CEO clients are saying

Jonathan is a regular guest speaker and panel moderator at our E-Lead events, delivering powerful insights on leadership and purpose. Jonathan shares his inspirational story in highly interactive and insightful workshops where his knowledge and guidance open fresh and valuable perspectives for all participants.

As part of Scale Up Growth Partners monthly Mastermind group, I have experienced first-hand the implementation of Jonathan’s proven framework and disciplines from his years of practical expertise. He is what I would call a master in his field and would recommend Jonathan to entrepreneurial business leaders and their executive teams who want to successfully scale their business and accelerate growth.

Shahid Majeed

CEO, E-LEAD Global

I joined Jonathan’s mastermind in 2022. Jonathan is a lifelong student of entrepreneurial success, Jonathan is a master communicator and can succinctly explain the scale up concepts. I had many ‘Aha’ moments. More, as a founder and CEO I always have more questions than answers. The complexities in managing up, down, sideways, internally, externally is a constant challenge. Straight talk from Jonathan was gold when I needed someone to get me out of my own head.

Working with Jonathan means I now make better decisions which in my role is critical and my ultimate value to the business.

Jon Hui

Group CEO, Eco Easy Group

Thank you Jonathan. I’m very grateful for your contribution to me and my leadership team over the past few years. We set ourselves a goal that was based on a 3 year vivid vision that you helped me with – about 18 months ago, which set an ambitious goal around a bunch of key things in our business. I am pleased to say that becoming certified as a great place to work in all 5 countries we operate in APAC – Australia, NZ, China, HK & Singapore has been well and truly achieved as we reached that in less than half the time frame.

Mike Morgan

Senior Vice President & Managing Director APAC at Insight

Jonathan’s distinctive style of engagement has improved my thinking and spurred me on to do things so much quicker in scaling up my business. He’s easy to talk to, completely understands the challenges of business and has introduced me to a strong network of entrepreneurs in a similar position. Jonathan has a flexible and professional, yet firm approach. His frameworks, level of thinking and enormous experience is invaluable.

Nick Grande

Managing Director, Grande Drill and Blast

Jonathan is a genuine, experienced business coach that has truly transformed my business in less than a year. Every session contains little nuggets of gold that continuously inspire me to refine the way I think about my business in combination with my personal life, enabling me to level up and achieve my dream life. The tailored 1:1 experience has been further complimented by the 10x Mastermind which provides an actionable success blueprint and connections to an like-minded peer group of incredible entrepreneurs that I can rely on for robust feedback at any hour of the day or night.

Simone Ryan

Managing Director, SNH Consulting

I’ve found working with Jonathan that he is highly professional and really knows his stuff. The concepts and the way in which he delivers them are easy to implement and life changing. Jonathan’s superpower is to challenge the norm. He has a unique way of looking at business from a macro down to a micro level, quickly identifying clear, actionable and successful outcomes. He is highly personable, non-judgemental and a real pleasure to work with. I would have no hesitation in recommending Jonathan as a coach in tandem with his monthly mastermind group.

Christopher Murray

Director, Aurora Capital Australia

Our team has never been more aligned and focused – after just one workshop with Jonathan.

Sam Aloschi

Head of Site, Coles Retail Ready Operations Australia

Jonathan has delivered tremendous value in a short period of time to my business. He has years of practical experience in the tools and frameworks that he coaches. This combined with his enthusiasm and commitment make him a valued long-term strategic partner.

Lachy Gray

Co-Founder & Head of Product, Yarno

It has been great to be part of the Mastermind group. Jonathan has a wealth of knowledge that many business owners can benefit from. I enjoy his practical approach and support.

Oksana Koriakova

Founder & CEO, Impero Group

Jonathan and Scaling Up Advisers added real value to our company by quickly aligning our team toward a real agreed purpose and helped us to refine our long term goals. Critical for My Local Foodie he gave us the tools to uncover and focus on our imperative quarterly priorities to enable us to gain the momentum we need to grow.

Glen Harris

General Manager, My Local Foodie

The secret to success is that there really are no secrets. However, there is certainly a framework and Jonathan has spent a lifetime studying just this. Not only can Jonathan help you build the right team, but he will also keep you honest on the journey from strategy to execution – ensuring you build healthy and repeatable rhythms to profitably scale your business. Along the way, he is sure to become an insightful colleague, an experienced ear and cohort you can depend on when you most need sage counsel. I’d cheerfully recommend his team to yours.”

Andre Wyzenbeek

Managing Director, John Morris Scientific

Jonathan is forward-thinking, intrepid and has a willingness to take calculated risks. He has a bias toward thoughtful action. He is strategic yet tactical – he has a vision and is able to execute. He is decisive yet inclusive. In all situations, Jonathan has exceeded my expectations.

Hon. Michael Yabsley

Chairman, Australia Gulf Council, ex NSW Minister of State for State Development, Tourism & Corrective Services, ex Federal Treasurer of Liberal Party of Australia

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