A study by Google showed that 50% of shopping apps installed on a smartphone are used at least weekly.
It’s also anticipated that global consumer mobile spending will reach $728 billion by 2025.
Quick tip for those companies wanting to succeed online – begin or increase investment in mobile optimisation.
The mobile version of your online store should be easy to navigate. It should reflect the capabilities of the desktop version, and ideally, work consistently between the two.
Just remember that being present and optimised for mobile is only one part of the overall equation. You also need to be optimised and up-to-date on customer experience across the board!
I hope that you have learnt from these insights.
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